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AME Anchor Standards

Of all the career industries, the Arts, Media, and Entertainment sector requires perhaps the greatest cross-disciplinary interaction because the work in this sector has a propensity to be largely project-based, requiring both independent work and interdependent management skills for career success. New technologies are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts-sector occupations demand constantly varying combinations of artistic imagination, metaphoric representation, symbolic connections, and technical skills. Successful career preparation involves both broad and in-depth academic and technical preparation as well as the cultivation of twenty-first-century skill assets, such as flexibility, problem-solving abilities, and interpersonal skills. Careers in the Arts, Media, and Entertainment sector fall into four general pathways: Design, Visual, and Media Arts; Performing Arts; Production and Managerial Arts; and Game Design and Integration. The anchor and pathway standards make explicit the appropriate knowledge, skills, and practical experience students should have in order to pursue their chosen profession, whether that profession requires postsecondary education, graduate training, or apprenticeship.

Learning the skills and knowledge for creating, refining, and sharing work in the Arts, Media, and Entertainment industry sector promotes teamwork, communication, creative thinking, and decision-making abilities—traits that are necessary to function successfully in the competitive and media-rich twenty-first century. Through the manipulation of sight, sound, and motion, those choosing a pathway from this sector reach out in unique ways to enhance the quality of life for those around them.

Arts, Media, and Entertainment
Knowledge and Performance Anchor Standards

1.0 Academics
Analyze and apply appropriate academic standards required for successful industry sector pathway completion leading to postsecondary education and employment. Refer to the Arts, Media, and Entertainment academic alignment matrix for identification of standards.

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2.0 Communications
Acquire and accurately use Arts, Media, and Entertainment sector terminology and protocols at the career and college readiness level for communicating effectively in oral, written, and multimedia formats. (Direct alignment with LS 9-10, 11-12.6)

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2.1 Recognize the elements of communication using a sender–receiver model.

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2.2 Identify barriers to accurate and appropriate communication.

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2.3 Interpret verbal and nonverbal communications and respond appropriately.

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2.4 Demonstrate elements of written and electronic communication such as accurate spelling, grammar, and format.

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2.5 Communicate information and ideas effectively to multiple audiences using a variety of media and formats.

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2.6 Advocate and practice safe, legal, and responsible use of digital media information and communications technologies.

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3.0 Career Planning and Management
Integrate multiple sources of career information from diverse formats to make informed career decisions, solve problems, and manage personal career plans. (Direct alignment with SLS 11-12.2)

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3.1 Identify personal interests, aptitudes, information, and skills necessary for informed career decision making.

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3.2 Evaluate personal character traits such as trust, respect, and responsibility and understand the impact they can have on career success.

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3.3 Explore how information and communication technologies are used in career planning and decision making.

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3.4 Research the scope of career opportunities available and the requirements for education, training, certification, and licensure.

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3.5 Integrate changing employment trends, societal needs, and economic conditions into career planning.

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3.6 Recognize the role and function of professional organizations, industry associations, and organized labor in a productive society.

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3.7 Recognize the importance of small business in the California and global economies.

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3.8 Understand how digital media are used by potential employers and postsecondary agencies to evaluate candidates.

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3.9 Develop a career plan that reflects career interests, pathways, and postsecondary options.

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4.0 Technology
Use existing and emerging technology to investigate, research, and produce products and services, including new information, as required in the Arts, Media, and Entertainment sector workplace environment. (Direct alignment with WS 11-12.6)

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4.1 Use electronic reference materials to gather information and produce products and services.

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4.2 Employ Web-based communications responsibly and effectively to explore complex systems and issues.

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4.3 Use information and communication technologies to synthesize, summarize, compare, and contrast information from multiple sources.

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4.4 Discern the quality and value of information collected using digital technologies, and recognize bias and intent of the associated sources.

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4.5 Research past, present, and projected technological advances as they impact a particular pathway.

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4.6 Assess the value of various information and communication technologies to interact with constituent populations as part of a search of the current literature or in relation to the information task.

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5.0 Problem Solving and Critical Thinking
Conduct short as well as more sustained research to create alternative solutions to answer a question or solve a problem unique to the Arts, Media, and Entertainment sector, using critical and creative thinking, logical reasoning, analysis, inquiry, and problem-solving techniques. (Direct alignment with WS 11-12.7)

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5.1 Identify and ask significant questions that clarify various points of view to solve problems.

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5.2 Solve predictable and unpredictable work-related problems using various types of reasoning (inductive, deductive) as appropriate.

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5.3 Use systems thinking to analyze how various components interact with each other to produce outcomes in a complex work environment.

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5.4 Interpret information and draw conclusions, based on the best analysis, to make informed decisions.

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6.0 Health and Safety
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Arts, Media, and Entertainment sector workplace environment. (Direct alignment with RSTS 9-10, 11-12.4)

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6.1 Locate, and adhere to, Material Safety Data Sheet (MSDS) instructions.

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6.2 Interpret policies, procedures, and regulations for the workplace environment, including employer and employee responsibilities.

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6.3 Use health and safety practices for storing, cleaning, and maintaining tools, equipment, and supplies.

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6.4 Practice personal safety when lifting, bending, or moving equipment and supplies.

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6.5 Demonstrate how to prevent and respond to work-related accidents or injuries; this includes demonstrating an understanding of ergonomics.

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6.6 Maintain a safe and healthful working environment.

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6.7 Be informed of laws/acts pertaining to the Occupational Safety and Health Administration (OSHA).

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7.0 Responsibility and Flexibility
Initiate, and participate in, a range of collaborations demonstrating behaviors that reflect personal and professional responsibility, flexibility, and respect in the Arts, Media, and Entertainment sector workplace environment and community settings. (Direct alignment with SLS 9-10, 11-12.1)

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7.1 Recognize how financial management impacts the economy, workforce, and community.

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7.2 Explain the importance of accountability and responsibility in fulfilling personal, community, and workplace roles.

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7.3 Understand the need to adapt to changing and varied roles and responsibilities.

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7.4 Practice time management and efficiency to fulfill responsibilities.

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7.5 Apply high-quality techniques to product or presentation design and development.

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7.6 Demonstrate knowledge and practice of responsible financial management.

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7.7 Demonstrate the qualities and behaviors that constitute a positive and professional work demeanor, including appropriate attire for the profession.

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7.8 Explore issues of global significance and document the impact on the Arts, Media, and Entertainment sector.

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8.0 Ethics and Legal Responsibilities
Practice professional, ethical, and legal behavior, responding thoughtfully to diverse perspectives and resolving contradictions when possible, consistent with applicable laws, regulations, and organizational norms. (Direct alignment with SLS 11-12.1d)

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8.1 Access, analyze, and implement quality assurance standards of practice.

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8.2 Identify local, district, state, and federal regulatory agencies, entities, laws, and regulations related to the Arts, Media, and Entertainment industry sector.

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8.3 Demonstrate ethical and legal practices consistent with Arts, Media, and Entertainment sector workplace standards.

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8.4 Explain the importance of personal integrity, confidentiality, and ethical behavior in the workplace.

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8.5 Analyze organizational culture and practices within the workplace environment.

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8.6 Adhere to copyright and intellectual property laws and regulations, and use and appropriately
cite proprietary information.

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8.7 Conform to rules and regulations regarding sharing of confidential information, as determined by Arts, Media, and Entertainment sector laws and practices.

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9.0 Leadership and Teamwork
Work with peers to promote divergent and creative perspectives, effective leadership, group dynamics, team and individual decision making, benefits of workforce diversity, and conflict resolution as practiced in the SkillsUSA career technical student organizations. (Direct alignment with SLS 11-12.1b)

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9.1 Define leadership and identify the responsibilities, competencies, and behaviors of successful leaders.

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9.2 Identify the characteristics of successful teams, including leadership, cooperation, collaboration, and effective decision-making skills as applied in groups, teams, and career technical student organization activities.

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9.3 Understand the characteristics and benefits of teamwork, leadership, and citizenship in the school, community, and workplace setting.

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9.4 Explain how professional associations and organizations and associated leadership development and competitive career development activities enhance academic preparation, promote career choices, and contribute to employment opportunities.

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9.5 Understand that the modern world is an international community and requires an expanded global view.

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9.6 Respect individual and cultural differences and recognize the importance of diversity in the workplace.

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9.7 Participate in interactive teamwork to solve real Arts, Media, and Entertainment sector issues and problems.

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10.0 Technical Knowledge and Skills
Apply essential technical knowledge and skills common to all pathways in the Arts, Media, and Entertainment sector, following procedures when carrying out experiments or performing technical tasks. (Direct alignment with WS 11-12.6)

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10.1 Interpret and explain terminology and practices specific to the Arts, Media, and Entertainment sector.

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10.2 Comply with the rules, regulations, and expectations of all aspects of the Arts, Media, and Entertainment sector.

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10.3 Construct projects and products specific to the Arts, Media, and Entertainment sector requirements and expectations.

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10.4 Collaborate with industry experts for specific technical knowledge and skills.

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11.0 Demonstration and Application
Demonstrate and apply the knowledge and skills contained in the Arts, Media, and Entertainment anchor standards, pathway standards, and performance indicators in classroom, laboratory, and workplace settings, and through the SkillsUSA career technical student organizations.

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11.1 Utilize work-based/workplace learning experiences to demonstrate and expand upon knowledge and skills gained during classroom instruction and laboratory practices specific to the Arts, Media, and Entertainment sector program of study.

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11.2 Demonstrate proficiency in a career technical pathway that leads to certification, licensure, and/or continued learning at the postsecondary level.

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11.3 Demonstrate entrepreneurship skills and knowledge of self-employment options and innovative ventures.

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11.4 Employ entrepreneurial practices and behaviors appropriate to Arts, Media, and Entertainment sector opportunities.

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11.5 Create a portfolio, or similar collection of work, that offers evidence through assessment and evaluation of skills and knowledge competency as contained in the anchor standards, pathway standards, and performance indicators.

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