“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” ~Lindon Leader
A logo is the face of an organization. It should create a memorable association with a particular brand and is the initial impression most people see of a company (or artist or person or . . . ). Typically you have three seconds to catch a person’s attention and draw their interest to your design. That means you have to have a design that is Simple, Yet Unique!
No design element is more important in Logo Design than Contrast. Actually Contrast is probably one of, if not the most, important design element in any design. What are some ways that you can create contrast with your logo?
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