Genius is the ability to reduce the complicated to the simple.” ~C.W. Ceram
Simplify is the name of the game, Visitor. Developing a logo is an important step for any company. This one simple graphic will represent a company and give the public a first impression of who that company is.
Are you up to the challenge of designing a simple, yet unique logo?
We can't let just any ole Grom out into the world as a representative of the CIA without a good logo.
In this mission you are going to focus on Typography as a Design Element. You will be designing a logotype to represent you as a designer. That means typography, aka text, should be the primary design element in your logo. Don't forget, you are not making a logo for just anything. The idea is that YOU are a freelance Graphic Designer and you need a logo that represents your Design Company.
Before we get started watch these designers explain The Art of Logo Design.
And you should really know these 12 Essential Rules to Follow When Designing a Logo.
THE DESIGN PROCESS
Cap doesn't just want to see your finished design, he expects to see your Design Process. How did your design come to be? What should your design process look like?
This Design Process identifies stages, as illustrated in diagram below, which collectively form a framework for creating visual communications in response to a Design Brief. The key thing to understand is that design is not a single step, but a multi-step, or iterative, process.
I expect to see plenty of experimentation and how you worked through your ideas. Not just the final product!
Do you understand that there are multiple steps in the Design Process? If so, click COMPLETE to start designing your own logo.
Now it is time to put all of your newfound knowledge about Typography design to work. Follow along with the tutorials to get started on designing your Design Company Logo.
Want to quickly see what all of the fonts look like on your computer . . . use Wordmark.
Guest instructor Mike Skocko is going to quickly go over how the design process of your logo should look. Remember you will be showing documentation of your design process on your SITREP when done. I expect to see you experiment with different ideas.
Just to review. You are creating a custom logo to represent you as a designer. The focus is on typography, but adding shape as a design element is also a good idea.
- Text: Text must be used, customized, and converted to outlines.
- Shapes: Create at least one custom shape - you must change it from the Illustrator default.
- Color Scheme: No more than 3 colors, excluding black and white. Consider using complimentary, analogous, monochromatic, etc.
- Creativity: Design must be original - inspiration is a must, plagarism a bust! :)
- Simple, yet unique.
- Contrast, contrast, contrast!
- Stroke outlines on text are usually not good.
- NO MORE than TWO fonts.
DEVELOPMENT OF CONCEPTS
Once you have narrowed down the general look and feel of your logo, you are going to select your two best ideas and experiment with Variations of Your Two Best Designs.
Your logo is your brand. It represents you as a designer. As a designer, it will be on your website, your business card, your handouts, etc. So, it is a good idea to make sure you spend the time polishing it and saving it professionally.
Make sure you highlight in your write up how your logo is simple, yet unique and how you used contrast.
Create a NEW Post. Title: Personal Logo. Category: Illustrator, Typography.
If you completed ALL of the steps above, click MASTER and move on.
Good gob, Visitor! Designing logos isn't easy.