Targeted Logo Design

Visitor up to this point you have been able to design something however you want. However, you are really going to be designing for yourself. As a designer you are going to be designing for clients.

In this mission you are going to mimic the process that you'd use with a real client.

When designing a logo for a client it is the designer’s job to properly research the business and find out exactly what the client wants. You have freedom in your design, but it must meet the criteria laid out by your client.

You will be creating a Design Brief for your chosen client. Choose from the list of client choices.


Cap doesn't just want to see your finished design, he expects to see your Design Process. How did your design come to be? What should your design process look like?

This Design Process identifies stages, as illustrated in diagram below, which collectively form a framework for creating visual communications in response to a Design Brief. The key thing to understand is that design is not a single step, but a multi-step, or iterative, process.


I expect to see plenty of experimentation and how you worked through your ideas. Not just the final product!

Step 1: Research

Proper research reduces design time and helps you focus your design. Begin by defining the problem. In this case, designing a company logo. Remember this must incorporate both the type of business and the theme. Your job is to clearly communicate the client’s message.

Step 2 and 3: Generation of Ideas and Development of Concepts 

A professional designer always sketches their ideas out on paper. If you study design in college, especially in upper division courses, the instructor will have you do ~50 thumbnail sketches for each project. Designers will also do this in the real world. Even Web designers typically sketch their design on paper first. This is where you experiment with all your ideas. Get them down on paper. Get all of your ideas and eliminate the bad ones. You do not show the client thumbnails.

Step 4: Refinement

Refinement is typically done on computers. You typically show your Art Director or the client your best ideas. These are no longer sketches, but fairly polished prototype designs. The client makes the yes or no decision based on these and gives some feedback on final tweaks for the Final Presentation.

Step 5: Final Presentation (in this case your design brief)


You will design a logo that incorporates both your client’s business and theme. Your initial designs should be black and white only. Come up with several ideas. What would you expect to see with your business/theme?

For example, if you chose Rasta Monsta . . .  What would you expect to see? Red, green, yellow? Does an energy drink have a particular type of font that comes to mind? Which parts of the company name are most important? Expand on your best ideas. Remember to keep it simple, yet unique. Design is about eliminating what is not necessary.

You may use symbols, shapes, or other vector art. However, you must make it your own. Change colors, size, shape, etc. It must compliment your design. Everything must be vector art, NO PICTURES. 

Choose Your Colors

You will be using Pantone colors for this project. Pantone is an industry standard print color system. Choose a Color Scheme (monochromatic, analogous, etc.). Do not use more than 2 -3 colors.

Once you are happy with your design and believe it will meet the needs of the client, click COMPLETE to continue onto the Design Brief.

You will be compiling the design brief as if it were to be printed and handed to the client. So, the artboard size in Illustrator will be 8.5" x 11" with 1" margins. Choose an appropriate font for body copy.

Write your design brief in the third peson (except for the final paragraph). Correct spelling and grammar is essential. NEVER turn in a design brief to a client with spelling or grammar errors. You will receive a ZERO for this part of the assignment if there are any errors.

Click to Download Example Design Brief

Paragraph 1 – Who is the client? What kind of business are they? Describe their product/service as if the reader has never heard of them before. They are fictitious companies, so you will have to create the background.

Paragraph 2 – Write a detailed description of your finished logo design. Explain the requirements of the client (product/service and theme). Why did you choose the font? The color? Other elements of the logo?

Paragraph 3 – How could this logo be used by the client? What modifications might need to be made if used for other purposes (billboard, truck, shirt, etc.)?

Paragraph 4 – Reflect on the overall project/design. What did you like about it? What could you have done different? Write this last paragraph in the first person.

Triple check your spelling and grammar. Make sure your design brief is setup exactly like the Drain Surgeon example.

  1. Create a NEW Post. TITLEClient Logo Design CATEGORYIllustrator, Typography.
  2. Save your FINAL logo for the Web as a JPG.
    1. Insert your final logo as an image into your post.
  3. Save the entire Design Brief as a PDF. File -> SAVE as PDF.
    1. Type Design Brief below the logo image and upload/link to the PDF you created.
  4. *No writeup required as it is included in your brief.

If you feel you have met the requirements of the mission, click MASTER and submit to Canvas.

Congratulations, Visitor. Creating a design with parameters set by a client is never easy. It is easy to do whatever you want, but that is rarely the case as a designer.

Skip to toolbar