Type Specimen Poster

Visitor good Typography can make or break a design.

In this mission you are going to research a well known typeface and design a Type Specimen Poster highlighting your chosen typeface.

Type Specimen Posters were historically a means of introducing and promoting a new typeface. While the emphasis on posters as the primary means of showing off a new typeface has diminished, the Type Specimen Poster design has grown into an expressive art form.


  • To develop conceptual thinking skills.
  • To communicate ideas visually and verbally.
  • To explore typography styles.
  • To develop systems of visual organization.


This project should take ~3 class periods to complete. If you are done too fast, you probably didn't explore all of your creative options and settled too easy on your first idea.


Create a Pinterest board titled: Graphic Arts 1: Type Specimen Poster. Search online for 10+ samples of Type Specimen Posters. Pin each example to your new Pinterest board. With each pin, write a brief caption noting why you chose it as inspiration.

Did you find some good inspiration? Do you have a good idea of what you are going to create? If so, click COMPLETE to move on.


  • Typeface Name
  • Typeface Designer
  • Typeface Classification
  • Year Typeface Released
  • All Uppercase, Lowercase and Numeric Characters


You will be be designing a Type Specimen Poster informing the audience of the appearance, history, and lore of your chosen typeface. The poster should strongly communicate the unique visual characteristics of the typeface that is chosen. Letters can overlap, bleed off the page. You can use line, shape, and text only!

  1. Choose a typeface from the list below.
    • Arial
    • Avenir
    • Baskerville
    • Bodoni
    • Cooper Black
    • Didot
    • Futura
    • Georgia
    • Gill Sans
    • Helvetica
    • Minion Pro
    • Optima
    • Trajan Pro
    • Verdana
  2. Research your chosen typeface's history as well as the typeface designer.
  3. Write a short paragraph (~250 words) that will be included in your poster as body copy discussing one of the following: biography of designer, why the typeface was created, how the typeface has been previously employed, or a history of the typeface.
  4. Choose a Color Scheme (Monochromatic, Analogous, Complementary, or Triad) using Adobe Color.
    • Follow the 60-30-10 Rule. 60% = Dominant Color, 30% = Contrasting Color, 10% - Highlight Color.
  5. Create a NEW Custom Inkjet document. Portrait: 11" x 17"; Bleed: .125".
  6. Save as: period #_last name+first (eg. to your Google Drive.
  7. Create an odd numbered grid with .10 inch gutter.


  1. Create a NEW project on Behance titled Type Specimen Poster.
  2. Upload the WEB version of your Type Specimen Poster.
  3. Document Mastery
    • Purpose: Briefly describe the purpose of the project.
    • Inspiration: Add the link your Pinterest board for this project
    • Process (Programs, Tools, Skills, etc.): What program(s) did you use? What were the main tools? How did you use the tools? Why? What skills? Be specific!!!
    • Color Theory: Color Scheme used (monochromatic, analogous, etc.) and colors used.
    • Title Font Name & Category:
    • Copy Font Name & Category:
    • Resources: Link to outside tutorials, brushes, fonts, etc. that you used.
  4. Submit Project URL to Canvas.

Think you have an epic design? Did you ask your neighbor? What do they think? Did you ask Cap?


Good job Visitor. Typography can be as creative as any element in Art. We are just beginning our exploration of typography. I can't wait to see what else you make.

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