Visual Element – Texture

Visitor in this mission you are going to explore the first key Visual Element - TEXTURE.

Follow along as guest instructor Gareth David discusses the Visual Element - TEXTURE.

Visual Element - TEXTURE

The third element is texture, which gives the design piece a look or feel, or a surface. Think about the different textures that we encounter everyday. Texture can help you create a particular mood for a layout or be used in individual shapes.

Texture can be used in your layout to add dimension and richness. There are two types of texture. The first, tactile texture, can be felt. For example, think about the different pieces of paper you have handled. The second, visual texture, is used to create the illusion of texture on a printed piece. Wallpaper is a good example of visual texture. Blocks of type can be used as texture by alternating the patterns of light and dark that are created by the shapes of the letterforms as well the spaces between them.

A pattern is type of visual texture. When an image or line of type is repeated many times, the patterns of lights and darks add dimension to a surface. Wrapping paper is a good example of pattern. Patterns can make excellent backgrounds and borders in layouts.

To use texture in your piece:

  • Use an image and relate it to its background.
  • Use a paper stock that will enhance the piece’s a mood or personality.
  • Create contrast for interest.
  • Fool the eye by using type as image to achieve a wrapping paper effect.
  • Use appropriate imagery to provoke a particular emotion.
  • Create a feeling of richness and depth.
  • Add liveliness and activity.

To claim MASTERY for this Mission:

  1. Create a NEW POST. Title: Visual Element - Texture Category: Design Theory.
  2. In your own words describe texture as a visual design element.
  3. Create a NEW DOCUMENT in Adobe Illustrator and create a design that demonstrates TEXTURE as a visual design element. BE CREATIVE!!!
  4. Save the new document for the Web and insert into your post.
  5. Don't forget to PUBLISH your post.

Texture is just one of several visual elements used in design. Continue on to discover what other visual elements are used in design.

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